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HTW expands planning with Reed appointment

the agency's most high-profile accounts. He is credited with developing the acquisition and CRM strategy ... ' appointment reflects increasing demand from clients for more strategic CRM combined with traditional above ...

HTW expands planning with new hires

the agency's most high-profile accounts. He is credited with developing the acquisition and CRM strategy ... ' appointment reflects increasing demand from clients for more strategic CRM combined with traditional above ...

The Work: New Campaigns - UK

the British weather." LEXUS - IS RELAUNCH Project: IS relaunch Client: Matt Button, CRM and database ...

Carlson unveils global realignment and Etihad CRM win

by Carlson, and CRM software supplier Epiphany. Other Carlson EMEA clients include Guinness, Goldfish, KLM ...

Racing UK plots commercial subscriber push

of the Racing UK Club, a CRM initiative aimed at reducing churn. If you have an opinion on this or any other ...

Direct news: Racing UK plots subscriber push

UK Club, a CRM initiative aimed at reducing churn. ...

Editorial: ITV's change for the worse

head has the face of director of CRM Justin Sampson - all charm and sympathy for client needs - while ...

Loyalty cards prove a hit with one in five credit card holders

that the Credit Card Awards aim to recognise the achievements of CRM initiatives through awards such as Best ...

Top CRM executive Braune founds customer experience consultancy

at CRM and IT management consultancy Detica and previously head of customer experience at Brann. Braune is soon to announce the appointments of colleagues with experience in research, branding, CRM ... as a fix for the CRM industry's concentration on the operational aspects of customer retention ...

Direct marketers should oversee the digital medium

. Search marketing activity, for example, generates millions of fulfilment packs, phone responses and CRM ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.