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Agency of the Year: Direct Agency of the Year - Kitcatt Nohr

20 Dec 2006 | by Ed Kemp

Troughton Wunderman. It began by picking up Foster's first CRM account, worth about £5m, and business from Monster.com. It was named lead agency on Kraft's £20m pan-European CRM account, and ended the year as lead ...

Agency of the Year: Digital Agency of the Year - AKQA

20 Dec 2006 | by Gareth Jones

. One of AKQA's biggest projects of 2006 was creating Nike's Run London website and CRM campaign ...

Visa Europe raids Levi Strauss for chief marketer

18 Dec 2006 | by by Mark Banham

was responsible for advertising, public relations, digital, CRM and trade marketing programmes for Levi's iconic ...

Nissan awards pan-European CRM brief to TMW

13 Dec 2006 | by Ed Kemp

Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.

Direct News: Next initiates stores customer data push

13 Dec 2006 | by Ed Kemp

is planning to appoint an agency to handle CRM for its directory business, also with a brief to shift more ...

EMI to bolster mobile work with promotional drive

29 Nov 2006 | by by Gareth Jones

promotions into their existing internet, email and CRM campaigns. Flytxt's Neon platform will enable them ... as possible,' said Shai Eilon, CRM manager at EMI Music UK. EMI's wireless marketing initiative ...

Otto seeks agency to drive sales online

29 Nov 2006 | by by Ed Kemp

. The latter is also looking for an agency to handle its CRM programme and is understood to harbour similar ...

Power 100: Next Generation 2006

29 Nov 2006

, Spain, Greece and the UK. NICK MERRY - NESCAFE Merry joined Nestle in April this year as Nescafe CRM ... is customer retention; enter Vodafone Enterprise CRM manager Esland. Before joining the company in 2003, he ...

Who should own brand strategy?

24 Nov 2006

. Direct and digital too, with their growing role in CRM campaigns, have a case. In all the noise being ... , but it is one in a list of items that may include blogs, message boards, price-comparison websites, events, CRM ...

Mather looks to Crispin Porter for UK positioning

17 Nov 2006 | by Noel Bussey

. This will be an outsourcing services agency, which offers clients marketing services solutions such as data analysis, CRM ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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