to remove filtersHavas reports small rise in third-quarter revenue
06 Nov 2006 | by by Daniel Farey-Jones
's CRM business helped it perform in Europe (excluding France and the UK) and Latin America. European ...
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Mazda backs CRM drive with customer magazine
07 Nov 2006 | by by Melanie Godsell
LONDON - Mazda is to launch a global customer magazine next year as part of a CRM and loyalty
Glenfiddich launches mailing campaign for limited edition malt
19 Oct 2006 | by by Alex Donohue
Maves, said: "We wanted our CRM base to be the first to know about this new release from Glenfiddich ...
Patron joins e-CRM specialist RedEye as chief executive
05 Oct 2006 | by by Daniel Farey-Jones
LONDON - Former Claritas managing director Mark Patron is to take the post of chief executive for e-CRM
Wardour to design ITV Media site ahead of relaunch
13 Sep 2006 | by by Alex Donohue
The rebranded website will preview a number of promotional opportunities available through the broadcaster's multichannel service, with ITV promising the end result to be a "one stop resource" for media buyers. Wardour has been tasked with creating a content-rich digital CRM programme aimed at marketing ...
Classic FM to educate about classical music on new site
04 Sep 2006 | by by Joanne Oatts
. In the past two years, the www.classicfm.com CRM programme has grown the station's database to more than 400 ... to our CRM programme." Alongside the relaunch, Classic FM has strengthened its online team, with the appointment of Angie McFarlane to the position of senior new media and CRM editor and Janina Nicoll as new ...
GCap hires C4's Sigaloff to head interactive
10 Aug 2006 | by by Daniel Farey-Jones
revenue from the radio company's developing online, mobile and podcasting services and CRM activities ... to ramp up its use of CRM by building a 2m-strong group-wide listener database, which is being overseen by CRM director Kate Simon. If you have an opinion on this or any other issue raised on Brand ...
BenQ-Siemens reappoints Spinnaker for online account
09 Aug 2006 | by by Alex Donohue
Spinnaker in March 2005 following a three-way pitch to develop its CRM technology. The agency has so far ...
Opinion: Marketing Society - Take control of your media
09 Aug 2006 | by Julia Hutchison, chief operating officer of the Association of Publishing Agencies and a member of The Marketing Society
hardly started - ROI, CPA, RSV, CRM, B2B, RFMV - the list seems endless. I like to think I keep up ...
Xfm establishes CRM programme with hire from Draft
03 Aug 2006 | by by Daniel Farey-Jones
LONDON - Alternative music station Xfm is establishing its own CRM programme and has appointed...Xfm is part of radio group GCap Media, which has upped its investment in CRM to increase revenue growth and profitability. In November, GCap promoted Kate Simon, who had led CRM at its national station Classic FM, to the role of group director of CRM. Simon is currently on maternity leave ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
