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Nissan awards pan-European CRM brief to TMW

Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.

Nissan awards pan-European CRM brief to TMW

LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.

CMW holds on to FlyBe online CRM account

LONDON - CMW Interactive has retained FlyBe's online CRM and loyalty marketing business after

Mazda backs CRM drive with customer magazine

Mazda is to launch a global customer magazine next year as part of a CRM and loyalty programme.

Mazda backs CRM drive with customer magazine

LONDON - Mazda is to launch a global customer magazine next year as part of a CRM and loyalty

Thomson Holidays assigns £2m CRM task to WDMP

of CRM, Phillip James. The account had previously been handled by Bright, which repitched for the work ...

Virgin Megastores turns to Neolane for CRM

LONDON - Virgin Megastores has begun using Neolane's hosted CRM software to manage its customer

Kraft commits £20m to global CRM programme

Kraft has appointed direct marketing agency Harrison Troughton Wunderman (HTW) to build a £20m global customer relationship management programme.

Kraft commits £20m to global CRM programme

LONDON - Kraft has appointed direct marketing agency Harrison Troughton Wunderman to build a £20m global customer relationship management programme.

American Airlines seeks shop for Euro CRM

American Airlines is looking for an agency to handle its European customer relationship marketing business.

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.