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Who should own brand strategy?

. Direct and digital too, with their growing role in CRM campaigns, have a case. In all the noise being ... , but it is one in a list of items that may include blogs, message boards, price-comparison websites, events, CRM ...

Mather looks to Crispin Porter for UK positioning

. This will be an outsourcing services agency, which offers clients marketing services solutions such as data analysis, CRM ...

Movers: Appointment at Bright

David Brown joins as the planning director, with responsibility for group planning and data analysis, as well as working on new business. Brown joins from Wunderman Automotive, where he was the global business director, responsible for group business development and implementation of CRM strategies ...

Movers: Appointment at Bright

David Brown (pictured, middle) joins as its new planning director from Wunderman Automotive, where he was the global business director, responsible for business development and CRM implementation. Keira McMinn (pictured, right), formerly at the Carlson Marketing Group, has been appointed group ...

Kraft streamlines Euro direct roster

Arc and Momentum will handle consumer promotions across the continent, and Wunderman will be the lead CRM network, understood to have an annual below-the-line budget of EUR30 million. Landor, Dragon Rouge, PI Global and Holmes & Marchant will handle packaging design. All of the roster agencies ...

Kraft streamlines European direct roster

Arc and Momentum will handle consumer promotions across the continent, and Wunderman will be the lead CRM network, understood to have an annual below-the-line budget of €30 million. Landor, Dragon Rouge, PI Global and Holmes Marchant will handle packaging design. All of the roster agencies ...

Movers: Appointment at Global Beach

The digital marketing group Global Beach has hired Jackie Lawton, the former national retail CRM

Movers: Appointment at WWAV Rapp Collins

in the CRM launch of planning for Microsoft Office 12, the company's biggest product launch in ten years ...

Private view

Client: Oliver Spalding, assistant manager, CRM and online, Nissan Motors (GB) Brief: Support sales ...

American Airlines seeks shop for Euro CRM

American Airlines is looking for an agency to handle its European customer relationship marketing business.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.