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Movers: Appointment at Bright

David Brown (pictured, middle) joins as its new planning director from Wunderman Automotive, where he was the global business director, responsible for business development and CRM implementation. Keira McMinn (pictured, right), formerly at the Carlson Marketing Group, has been appointed group ...

Kraft streamlines Euro direct roster

Arc and Momentum will handle consumer promotions across the continent, and Wunderman will be the lead CRM network, understood to have an annual below-the-line budget of EUR30 million. Landor, Dragon Rouge, PI Global and Holmes & Marchant will handle packaging design. All of the roster agencies ...

Kraft streamlines European direct roster

Arc and Momentum will handle consumer promotions across the continent, and Wunderman will be the lead CRM network, understood to have an annual below-the-line budget of €30 million. Landor, Dragon Rouge, PI Global and Holmes Marchant will handle packaging design. All of the roster agencies ...

Draft FCB unveils management with Boschetto as president

digital, direct and CRM officer at Draft FCB. This division will become a global department within ...

Dataforce turnover grows following move into Twenty

LONDON - CRM and data analytics specialist Dataforce, which was acquired by investment vehicle...Twenty was created in June 2005 with the strategy to create a CRM and data focused marketing services group. It is led by chief executive Ian Lancaster, who founded The Ultimate Prospect Group in the 1990s. Claritas founder Mark Patron is chairman and Gmap Consulting founder Professor Martin Clarke ...

Virgin Holidays hires ex-BA man

Shelton replaces David Coutts, a former Orange marketer, who left Virgin Holidays in April after less than a year at the company. He will further develop the holiday company's customer relationship management strategy, working with the CRM and database teams, which were launched two years ago. Shelton ...

Movers: Appointment at Global Beach

The digital marketing group Global Beach has hired Jackie Lawton, the former national retail CRM

Virgin Megastores turns to Neolane for CRM

LONDON - Virgin Megastores has begun using Neolane's hosted CRM software to manage its customer

Virgin Holidays poaches from BA for marketing director

for marketing at Virgin Holidays as our CRM, database marketing and insight initiatives have expanded to help us ... Holidays marketing initiatives and insight have grown over the past two years with the addition of new CRM ...

Wardour to design ITV Media site ahead of relaunch

The rebranded website will preview a number of promotional opportunities available through the broadcaster's multichannel service, with ITV promising the end result to be a "one stop resource" for media buyers. Wardour has been tasked with creating a content-rich digital CRM programme aimed at marketing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.