to remove filtersMobile is another direct medium but the rules are different
31 Oct 2006 | by by Charles Ping
long term CRM strategy. To register for the seminar, contact Pippa Simmons on 020 7291 3355 ...
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ListLab unveils consumer data application e-lab
21 Dec 2006 | by by Alex Donohue
. "The use of e-lab as a sophisticated e-CRM tool enables a marketer to do exactly this." If you have ...
Patron joins e-CRM specialist RedEye as chief executive
05 Oct 2006 | by by Daniel Farey-Jones
LONDON - Former Claritas managing director Mark Patron is to take the post of chief executive for e-CRM
Alterian racks up new business through Spanish partner
26 Sep 2006 | by by Daniel Farey-Jones
Vodafone Espana, the second-largest mobile operator in Spain, is using Alterian's marketing software for customer segmentation and campaign analysis. Iberica has also won the contract to implement Alterian software at Telepizza'a CRM division. Telepizza operates a network of more than 200 company ...
Draft FCB unveils management with Boschetto as president
21 Sep 2006 | by by Sarah Woods
digital, direct and CRM officer at Draft FCB. This division will become a global department within ...
Dataforce turnover grows following move into Twenty
21 Sep 2006 | by by Daniel Farey-Jones
LONDON - CRM and data analytics specialist Dataforce, which was acquired by investment vehicle...Twenty was created in June 2005 with the strategy to create a CRM and data focused marketing services group. It is led by chief executive Ian Lancaster, who founded The Ultimate Prospect Group in the 1990s. Claritas founder Mark Patron is chairman and Gmap Consulting founder Professor Martin Clarke ...
Wardour to design ITV Media site ahead of relaunch
13 Sep 2006 | by by Alex Donohue
The rebranded website will preview a number of promotional opportunities available through the broadcaster's multichannel service, with ITV promising the end result to be a "one stop resource" for media buyers. Wardour has been tasked with creating a content-rich digital CRM programme aimed at marketing ...
Best Western hotels overhauls database strategy
05 Sep 2006 | by by Joanne Oatts
, European director for Gold Crown Club International and CRM of Best Western, said: "Identex did ...
Best Western Hotels GB selects Matchcode
31 Aug 2006 | by by Daniel Farey-Jones
software into its in-house CRM system....The hotel chain's CRM system holds information on more than 10,000 past guests, future bookings, individual and corporate prospects, travel agent partners and member hotels. Best Western's central office ... , as well as smoother integration into our in-house CRM system, in comparison to our previous address ...
Chordiant hires O2's Richards as director
17 Aug 2006 | by by Jennifer Whitehead
Richards joins as director of campaign decision management, sales and consulting. She will be responsible for developing strategy and increasing global sales in the sector. Previously, she was head of CRM architecture and real time marketing at O2, a client of Chordiant. At O2, she worked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
