is planning to appoint an agency to handle CRM for its directory business, also with a brief to shift more ...
, Spain, Greece and the UK. NICK MERRY - NESCAFE Merry joined Nestle in April this year as Nescafe CRM ... is customer retention; enter Vodafone Enterprise CRM manager Esland. Before joining the company in 2003, he ...
Arc and Momentum will handle consumer promotions across the continent, and Wunderman will be the lead CRM network, understood to have an annual below-the-line budget of €30 million. Landor, Dragon Rouge, PI Global and Holmes Marchant will handle packaging design. All of the roster agencies ...
LONDON - Kraft has appointed direct marketing agency Harrison Troughton Wunderman to build a £20m global customer relationship management programme.
LONDON - Waitrose is looking for a direct marketing agency to develop a customer relationship marketing strategy.
, CRM communications manager at the mobile retailer. "VCard is part of a significant focus we ...
The agency, which won the business without a pitch, has been tasked with developing a series of online and offline CRM initiatives. The first phase will break later this summer and will comprise email activity, in-restaurant communications and direct mail. It will target more than 100,000 existing ...
The company's DM account is currently held by Target Marketing. However, D&A is said to be reassessing its approach to DM to become more CRM-focused. Tim Bean, the company's head of CRM, is in the process of drawing up a shortlist. D&A's £4 million advertising account is handled by Delaney Lund Knox ...
Representatives from the company's headquarters in Chicago are understood to have held exploratory talks with several London-based network agencies. Kraft is looking at how to build loyalty with customers by combining retail, digital, CRM and sales promotion to deepen its relationship with customers ...
LONDON - Tequila\London has won the £1 million relationship marketing task for the low-calorie sweetener Canderel. It has also scooped the brand's digital business in France.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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