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Visa Europe raids Levi Strauss for chief marketer

was responsible for advertising, public relations, digital, CRM and trade marketing programmes for Levi's iconic ...

Wardour to design ITV Media site ahead of relaunch

The rebranded website will preview a number of promotional opportunities available through the broadcaster's multichannel service, with ITV promising the end result to be a "one stop resource" for media buyers. Wardour has been tasked with creating a content-rich digital CRM programme aimed at marketing ...

Occam appoints Ian McNamara to new strategy role

was responsible for establishing the CRM systems for its own brand, Goldfish and third-party branded credit cards ...

Allianz Cornhill extends Flourish CRM job

LONDON - Allianz Cornhill has expanded its contract with Flourish by handing its customer retention business to the direct marketing agency.

Direct News: Cornhill extends Flourish CRM job

Allianz Cornhill has expanded its contract with Flourish by handing its customer retention business to the direct marketing agency.

GB Airways to target overseas homeowners with EHS Brann push

LONDON - GB Airways, the British Airways-owned franchise, is to launch a new CRM programme

Financial services depend heavily on outsourced campaigns

mail volumes over the last two years, research provided by Group 1 Software indicates that CRM ...

The Work: Private View

Global; Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Encourage prospects to request a ...

The Work: New Campaigns - UK

: Rob Gray, Defender communications manager, Land Rover Global; Serge Sergiou, CRM and internet manager ...

Britannia renews Marketing Databasics contract after revenue success

and campaign planning work. David Crawshaw, CRM manager at Britannia, said: "During the last eight years ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.