to remove filtersMazda backs CRM drive with customer magazine
07 Nov 2006 | by by Melanie Godsell
LONDON - Mazda is to launch a global customer magazine next year as part of a CRM and loyalty
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Nissan awards pan-European CRM brief to TMW
12 Dec 2006 | by by Ed Kemp
LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.
Nissan plans CRM offensive to fill showrooms
15 Aug 2006 | by by Ed Kemp
LONDON - Nissan is conducting a series of pan-European customer relationship management initiatives as it seeks to drive customers into its showrooms and boost its market share.
Haygarth launches CRM drive for Kia car
02 Aug 2006 | by by Joanne Oatts
director at Haygarth, said: "Integrating the CRM and customer acquisition activity is an important step in ensuring that Kia has seamless consumer communication." Prior to the launch of the CRM programme ...
Barwood quits TMW to join Hicklin Slade
19 May 2006 | by by Claire Billings
for the Guinness CRM programme. Hicklin Slade's planning partner, Mark Runacus, said: "Andy's a hugely talented ...
Mazda hires Ion to support retail and fleet activity
08 May 2006 | by by Joe Lepper
Ion agents give support to fleet sales staff within dealerships. Daniel Brown, Mazda CRM manager ...
Nissan uses TMW mailings to encourage test drives
05 Apr 2006 | by by Suzanne Bidlake
Nissan." Anita Scarlett, CRM controller at Nissan, said: "Nissan's 4x4s are designed to offer ...
The Work: Private View
24 Mar 2006
Global; Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Encourage prospects to request a ...
The Work: New Campaigns - UK
10 Mar 2006
: Rob Gray, Defender communications manager, Land Rover Global; Serge Sergiou, CRM and internet manager ...
The Work: Private View
10 Feb 2006
Typographer: Adam Shutler Exposure: National press 4. LEXUS Project: Refined diesel Client: Matt Button, CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
