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Next initiates stores customer data push

is planning to appoint an agency to handle CRM for its directory business, also with a brief to shift more ...

Prestige brands: Luxury gap

. Salter says a 'super-premium CRM' approach is needed, using direct, event or word-of-mouth marketing. 'It ...

Moss Bros appoints Gyro as CRM agency

LONDON - Moss Bros Group has appointed integrated agency Gyro International as its chosen CRM...Gyro willl be responsible for managing and developing a CRM database, which will also cover other Moss Bros brands such as Moss, Moss Bros Hire and Beale Inman. Gyro was originally appointed by Moss Bros to launch the company's sale, new season communications and mail order catalogue. Andrew ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.