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Dataforce turnover grows following move into Twenty

LONDON - CRM and data analytics specialist Dataforce, which was acquired by investment vehicle...Twenty was created in June 2005 with the strategy to create a CRM and data focused marketing services group. It is led by chief executive Ian Lancaster, who founded The Ultimate Prospect Group in the 1990s. Claritas founder Mark Patron is chairman and Gmap Consulting founder Professor Martin Clarke ...

Armed forces: The world's toughest brief?

possible career option, and in April it launched a CRM programme called Altitude intended to capture ... CRM programme - Camouflage - six years ago to engage the interest and build an understanding among ...

Broadsystem hired for data capture on future RAF recruits

The new 'altitude' project is a CRM campaign aimed at 14- to 15-year-olds with the aim of encouraging youngsters to consider a career in the RAF when they leave school. The project also aims ... Binary Vision, Lida, and Tullo Marshall Warren. The three-stage multi-channel CRM initiative involves ...

Direct News brief: Help the Aged relaunches website

capture and CRM programmes.

RAF builds rapport with kids in TMW campaign

The pack, called "Altitude", is part of a CRM programme created by Tullo Marshall Warren to build relationships with 14- to 15-year-olds until they are old enough to sign up for the RAF at age 16. The campaign includes a website with games relating to the RAF and information on sports and activities ...

Direct News: RAF builds rapport with kids

The pack, called 'Altitude', is part of a CRM programme created by Tullo Marshall Warren to build relationships with 14- to 15-year-olds until they are old enough to sign up for the RAF at age 16. The campaign includes a website with games relating to the RAF and information on sports and activities ...

Unilever in umbrella Sport Relief activity

direct, online CRM, viral and point-of-sale activity, door-drops, a monthly magazine, weekly national ...

The Work: Private View

Global; Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Encourage prospects to request a ...

The Work: New Campaigns - UK

: Rob Gray, Defender communications manager, Land Rover Global; Serge Sergiou, CRM and internet manager ...

The Work: Private View

Typographer: Adam Shutler Exposure: National press 4. LEXUS Project: Refined diesel Client: Matt Button, CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.