Direct News: Next initiates stores customer data push
13 Dec 2006 | by Ed Kemp
is planning to appoint an agency to handle CRM for its directory business, also with a brief to shift more ...
is planning to appoint an agency to handle CRM for its directory business, also with a brief to shift more ...
is planning to appoint an agency to handle CRM for its directory business, also with a brief to shift more ...
. The latter is also looking for an agency to handle its CRM programme and is understood to harbour similar ...
't done much CRM,' he says. 'It has access to Retail Link, which was developed by Wal-Mart, and says ...
years, according to its CRM controller Jose Majluf. Majluf said: "Launching Harrods Rewards is an integral part of our CRM strategy. It gives us the opportunity to understand our customers ...
to all. The retailer also plans to launch a computerised CRM system. Previously, much of Harrods ...
LONDON - Virgin Megastores has begun using Neolane's hosted CRM software to manage its customer
such as Armani, Nike and Gap. Lenka Jones, the UK CRM manager for McArthurGlen, said: "Not only does ...
LONDON - Waitrose is looking for a direct marketing agency to develop a customer relationship marketing strategy.
LONDON - Travis Perkins, the DIY and building materials supplier, is searching for a direct marketing agency.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.