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EMI to bolster mobile work with promotional drive

promotions into their existing internet, email and CRM campaigns. Flytxt's Neon platform will enable them ... as possible,' said Shai Eilon, CRM manager at EMI Music UK. EMI's wireless marketing initiative ...

Who should own brand strategy?

. Direct and digital too, with their growing role in CRM campaigns, have a case. In all the noise being ... , but it is one in a list of items that may include blogs, message boards, price-comparison websites, events, CRM ...

Private view

Client: Oliver Spalding, assistant manager, CRM and online, Nissan Motors (GB) Brief: Support sales ...

BT secures TeamCard loyalty deal

for use in its CRM programme. The telecoms company is seeking to extend the scheme to other sports ... to the scheme and using it as part of their CRM programmes include Ipswich, Millwall and Crystal Palace ...

Direct News: BT secures TeamCard deal

in its CRM programme. The telecoms company is seeking to extend the scheme to other sports ... and using it as part of their CRM programmes include Ipswich, Millwall and Crystal Palace. ...

BlackBerry in agency hunt

Research In Motion, the Canadian owner of BlackBerry, is handling the pitch directly and has asked direct marketing agencies to pitch for the business, which will involve both traditional direct marketing and event management. It is believed that BlackBerry will also review its digital and CRM arrangements ...

 

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.