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Mobile is another direct medium but the rules are different

long term CRM strategy. To register for the seminar, contact Pippa Simmons on 020 7291 3355 ...

Flytxt investigates sale of agency operations

it to focus purely on its CRM technology....CRM platform called Neon. It claims Neon provides a large step forward in the targeting ...

Acxiom reveals surge in first-quarter profits to $29m

, but it is expected to be in August or early September. Acxiom last week agreed a deal with CRM software specialist SAP to jointly market the combination of SAP's programme mySAP CRM and Acxiom's data products ...

BlackBerry in agency hunt

Research In Motion, the Canadian owner of BlackBerry, is handling the pitch directly and has asked direct marketing agencies to pitch for the business, which will involve both traditional direct marketing and event management. It is believed that BlackBerry will also review its digital and CRM arrangements ...

Orange comes in first for customer response

obvious assurances of privacy and personal data protection. Dr Moira Clark, head of the CRM Forum ...

HTW set to take Monster.com's online CRM account

LONDON - Wunderman is set to win the Monster.com online customer relationship marketing business after a final two-way pitch.

Abuse of business lists doubles in four years

of the misuse is down to poor processes and systems at the client end once they load the list into their CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.