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CMW holds on to FlyBe online CRM account

LONDON - CMW Interactive has retained FlyBe's online CRM and loyalty marketing business after

Travelodge backs online focus with hike in spend

The company plans to divert its traditional spend, investing the vast majority of its budget online, and has hired DS-J to handle its first digital CRM campaign. Travelodge has been running a heavyweight campaign, promoting its £26 a night room rate, available only online. Web bookings represent 80 ...

Black Sun creates campaign for May Fair luxury hotel

LONDON - CRM agency Black Sun has created an email campaign and website to promote Radisson

Direct News: Thomson assigns £2m task

of CRM, Phillip James. The account had previously been handled by Bright, which repitched for the work ...

Thomson Holidays assigns £2m CRM task to WDMP

of CRM, Phillip James. The account had previously been handled by Bright, which repitched for the work ...

Emirates in hunt for direct shop

It is seeking an agency to handle all aspects of direct marketing, including CRM and database management. The search is being handled out of Emirates' headquarters in Dubai. Emirates has previously used Datamail Direct for its direct business. It is not known whether the review will affect ...

Emirates in hunt for direct shop

It is seeking an agency to handle all aspects of direct marketing, including CRM and database management. The search is being handled out of Emirates' headquarters in Dubai. Emirates has previously used Datamail Direct for its direct business. It is not known whether the review will affect ...

Virgin Holidays hires ex-BA man

Shelton replaces David Coutts, a former Orange marketer, who left Virgin Holidays in April after less than a year at the company. He will further develop the holiday company's customer relationship management strategy, working with the CRM and database teams, which were launched two years ago. Shelton ...

Virgin Holidays poaches from BA for marketing director

for marketing at Virgin Holidays as our CRM, database marketing and insight initiatives have expanded to help us ... Holidays marketing initiatives and insight have grown over the past two years with the addition of new CRM ...

Direct News brief: Best Western overhauls pan-European promotions

Best Western Hotels has appointed CRM agency Identex and email firm Communicator Corp to overhaul

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.