31 Jan 2006
| by by Julia Pearlman
targeted marketing campaigns in the future.
Dan Brown, CRM manager at Mazda, said: "We are committed ...
31 Jan 2006
| by by Sam Matthews
for better CRM services and has secured Surrey Police as its first client....Chemistry Consulting, headed up by Chemistry client service director Nick Baggott, offers CRM strategy development, audience segmentation and messaging, data integration, customer analysis and CRM marketing training and mentoring.
Its first brief is from Surrey Police to create a CRM strategy ...
31 Jan 2006
| by Media Week
. It then used that
to drive CRM. That's not using anything fancy. We can actually use
conventional disciplines ...
27 Jan 2006
| by by Claire Billings
Representatives from the company's headquarters in Chicago are understood to have held exploratory talks with several London-based network agencies.
Kraft is looking at how to build loyalty with customers by combining retail, digital, CRM and sales promotion to deepen its relationship with customers ...
27 Jan 2006
| by Claire Billings
LONDON - Tequila\London has won the £1 million relationship marketing task for the low-calorie sweetener Canderel. It has also scooped the brand's digital business in France.
27 Jan 2006
| by Claire Billings
LONDON - Dyson is hunting for a direct marketing agency to handle its UK customer relationship management account.
27 Jan 2006
| by Claire Billings
Representatives from the company's headquarters in Chicago are
understood to have held exploratory talks with several London-based
network agencies. Kraft is looking at how to build loyalty with customers by combining
retail, digital, CRM and sales promotion to deepen its relationship with
customers ...
25 Jan 2006
| by by Sam Matthews
LONDON - Moss Bros Group has appointed integrated agency Gyro International as its chosen CRM...Gyro willl be responsible for managing and developing a CRM database, which will also cover other Moss Bros brands such as Moss, Moss Bros Hire and Beale Inman.
Gyro was originally appointed by Moss Bros to launch the company's sale, new season communications and mail order catalogue.
Andrew ...
25 Jan 2006
| by by Daniel Farey-Jones
LONDON – MRM Worldwide has won the European patient CRM business for Aclasta, a drug developed...global CRM roster.
Colin Foster, new channels manager at Novartis, said: "In pitching ...
to execute complex global CRM programmes. Its experience and insight will prove a valuable asset as we look ...
24 Jan 2006
| by by Sam Matthews
LONDON - Capscan has developed an on-demand address management system for CRM company Salesforce.com....further reinforces our commitment to CRM excellence and demonstrates that we are constantly talking to our ...