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Mazda invests in data pool with EHS Brann Discovery

targeted marketing campaigns in the future. Dan Brown, CRM manager at Mazda, said: "We are committed ...

Chemistry launches consulting arm and wins first brief

for better CRM services and has secured Surrey Police as its first client....Chemistry Consulting, headed up by Chemistry client service director Nick Baggott, offers CRM strategy development, audience segmentation and messaging, data integration, customer analysis and CRM marketing training and mentoring. Its first brief is from Surrey Police to create a CRM strategy ...

The new rules of engagement

. It then used that to drive CRM. That's not using anything fancy. We can actually use conventional disciplines ...

Kraft sounds out global DM networks

Representatives from the company's headquarters in Chicago are understood to have held exploratory talks with several London-based network agencies. Kraft is looking at how to build loyalty with customers by combining retail, digital, CRM and sales promotion to deepen its relationship with customers ...

Tequila\ wins CRM brief for Canderel

LONDON - Tequila\London has won the £1 million relationship marketing task for the low-calorie sweetener Canderel. It has also scooped the brand's digital business in France.

Agencies line up for Dyson CRM brief

LONDON - Dyson is hunting for a direct marketing agency to handle its UK customer relationship management account.

Kraft sounds out global DM networks

Representatives from the company's headquarters in Chicago are understood to have held exploratory talks with several London-based network agencies. Kraft is looking at how to build loyalty with customers by combining retail, digital, CRM and sales promotion to deepen its relationship with customers ...

Moss Bros appoints Gyro as CRM agency

LONDON - Moss Bros Group has appointed integrated agency Gyro International as its chosen CRM...Gyro willl be responsible for managing and developing a CRM database, which will also cover other Moss Bros brands such as Moss, Moss Bros Hire and Beale Inman. Gyro was originally appointed by Moss Bros to launch the company's sale, new season communications and mail order catalogue. Andrew ...

Novartis hands Aclasta CRM task to MRM Worldwide

LONDON – MRM Worldwide has won the European patient CRM business for Aclasta, a drug developed...global CRM roster. Colin Foster, new channels manager at Novartis, said: "In pitching ... to execute complex global CRM programmes. Its experience and insight will prove a valuable asset as we look ...

Capscan develops address system for Salesforce

LONDON - Capscan has developed an on-demand address management system for CRM company Salesforce.com....further reinforces our commitment to CRM excellence and demonstrates that we are constantly talking to our ...

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