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ListLab unveils consumer data application e-lab

. "The use of e-lab as a sophisticated e-CRM tool enables a marketer to do exactly this." If you have ...

Agency of the Year: Direct Agency of the Year - Kitcatt Nohr

Troughton Wunderman. It began by picking up Foster's first CRM account, worth about £5m, and business from Monster.com. It was named lead agency on Kraft's £20m pan-European CRM account, and ended the year as lead ...

Agency of the Year: Digital Agency of the Year - AKQA

. One of AKQA's biggest projects of 2006 was creating Nike's Run London website and CRM campaign ...

Visa Europe raids Levi Strauss for chief marketer

was responsible for advertising, public relations, digital, CRM and trade marketing programmes for Levi's iconic ...

Next initiates stores customer data push

is planning to appoint an agency to handle CRM for its directory business, also with a brief to shift more ...

Nissan awards pan-European CRM brief to TMW

Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.

Direct News: Next initiates stores customer data push

is planning to appoint an agency to handle CRM for its directory business, also with a brief to shift more ...

Nissan awards pan-European CRM brief to TMW

LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.