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Ascot racecourse appoints Agency Inc for creative work

27 Sep 2006 | by by Daniel Farey-Jones

Ascot narrowed down its longlist of six agencies to Agency Inc and the Maidenhead-based incumbent ABA. John Blake, head of sales and marketing, said his in-house team is concentrating on CRM, customer data capture and identifying new prospects. It is focusing its communications on four or five ...

Brand Health Check: Thorntons

27 Sep 2006

-occasion reminders. - Invest in CRM. It is often oversold, as customers seldom really crave relationships ...

Harrods hires C&W chief to fill top group position

27 Sep 2006 | by Gemma Charles

to all. The retailer also plans to launch a computerised CRM system. Previously, much of Harrods ...

Direct Mail: FMCGs tap loyalty medium

27 Sep 2006

more seriously. As a result of their increasing acceptance of the prominent role CRM should play ... details such as their postal address on websites, data-collection and CRM programmes are much more ... & Gamble and Nestle to build their own major CRM programmes. In 1995, Unilever and Cadbury set up ...

Alterian racks up new business through Spanish partner

26 Sep 2006 | by by Daniel Farey-Jones

Vodafone Espana, the second-largest mobile operator in Spain, is using Alterian's marketing software for customer segmentation and campaign analysis. Iberica has also won the contract to implement Alterian software at Telepizza'a CRM division. Telepizza operates a network of more than 200 company ...

Movers: Appointment at Bright

22 Sep 2006

David Brown (pictured, middle) joins as its new planning director from Wunderman Automotive, where he was the global business director, responsible for business development and CRM implementation. Keira McMinn (pictured, right), formerly at the Carlson Marketing Group, has been appointed group ...

Kraft streamlines Euro direct roster

22 Sep 2006 | by Deborah Bonello

Arc and Momentum will handle consumer promotions across the continent, and Wunderman will be the lead CRM network, understood to have an annual below-the-line budget of EUR30 million. Landor, Dragon Rouge, PI Global and Holmes & Marchant will handle packaging design. All of the roster agencies ...

Kraft streamlines European direct roster

21 Sep 2006 | by by Deborah Bonello

Arc and Momentum will handle consumer promotions across the continent, and Wunderman will be the lead CRM network, understood to have an annual below-the-line budget of €30 million. Landor, Dragon Rouge, PI Global and Holmes Marchant will handle packaging design. All of the roster agencies ...

Draft FCB unveils management with Boschetto as president

21 Sep 2006 | by by Sarah Woods

digital, direct and CRM officer at Draft FCB. This division will become a global department within ...

Dataforce turnover grows following move into Twenty

21 Sep 2006 | by by Daniel Farey-Jones

LONDON - CRM and data analytics specialist Dataforce, which was acquired by investment vehicle...Twenty was created in June 2005 with the strategy to create a CRM and data focused marketing services group. It is led by chief executive Ian Lancaster, who founded The Ultimate Prospect Group in the 1990s. Claritas founder Mark Patron is chairman and Gmap Consulting founder Professor Martin Clarke ...

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