Rocco Forte targets regular visitors with email campaign
13 Dec 2007 | by Alex Donohue
-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury
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Syzygy creates 'own road' drive for Mazda6 launch
19 Dec 2007 | by Nikki Sandison
specific areas of interest. Michael Vasseur, e-business and CRM manager of Mazda Europe, said: "The Syzygy ...
Glenfiddich searches for shop to handle £2m DM brief
07 Dec 2007 | by Kate Nettleton
The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
Integration: Roundtable Discussion - What does integration really mean?
07 Dec 2007
, and not just our execution? "If a client pays you for your execution, whether that be digital, CRM ...
Glenfiddich searches for shop to handle £2m DM brief
06 Dec 2007 | by Kate Nettleton
The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
PriceRunner to launch integrated Christmas ad push
30 Nov 2007 | by Alex Donohue
and CRM activity..... PriceRunner.co.uk said it had also devised on-site CRM activity featuring prize draws and the chance to win ...
Media Perspective: Super-precise data capture may be too much information
30 Nov 2007 | by Russell Davies, russell@russelldavies.com
of the emerging idea of "vendor relationship management"? Try Googling it. It's described as the reciprocal of CRM ...
Guardian News & Media seeks successor to Ping
29 Nov 2007 | by Jacquie Bowser
LONDON - Guardian News & Media has started a search for a successor to outgoing head of CRM Charles...chairman of the Direct Marketing Association, resigned from the role of head of CRM at the Guardian back ...
Carat Digital to use Alterian software for campaigns
29 Nov 2007 | by Alex Donohue
The agency, which is the digital arm of Carat UK, said it would be using Alterian s marketing technology across email marketing, analytics and CRM delivery work in order to improve efficiency in campaigns and drive sales. Alterian said the software would allow Carat Digital to support marketing ...
Aegis acquires Canadian digital agency Mindblossom
22 Nov 2007 | by Jacquie Bowser
, offers CRM, digital, direct marketing and data analytics services to a range of clients. It has reported ...
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