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Syzygy creates 'own road' drive for Mazda6 launch

19 Dec 2007 | by Nikki Sandison

specific areas of interest. Michael Vasseur, e-business and CRM manager of Mazda Europe, said: "The Syzygy ...

Rocco Forte targets regular visitors with email campaign

13 Dec 2007 | by Alex Donohue

-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury

Glenfiddich searches for shop to handle £2m DM brief

07 Dec 2007 | by Kate Nettleton

The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...

Integration: Roundtable Discussion - What does integration really mean?

07 Dec 2007

, and not just our execution? "If a client pays you for your execution, whether that be digital, CRM ...

PriceRunner to launch integrated Christmas ad push

30 Nov 2007 | by Alex Donohue

and CRM activity..... PriceRunner.co.uk said it had also devised on-site CRM activity featuring prize draws and the chance to win ...

Media Perspective: Super-precise data capture may be too much information

30 Nov 2007 | by Russell Davies, russell@russelldavies.com

of the emerging idea of "vendor relationship management"? Try Googling it. It's described as the reciprocal of CRM ...

Brand Health Check: Oddbins

21 Nov 2007

its 'classic wine selection' offer. The company has also developed a CRM and e-commerce strategy ...

News brief: Clarification

14 Nov 2007

Scottish Widows worked with Partners Andrews Aldridge only on a project basis for a CRM strategy

TUI Travel UK overhauls marketing team

14 Nov 2007 | by Jemima Bokaie

. Jeremy Ellis, previously head of CRM at Thomson, has been made head of innovation and CRM ...

How to warm up the bi-polar consumer

07 Nov 2007

, relationship promotions were the vogue with an emphasis on CRM, edutainment and infotainment were ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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