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Integration: Roundtable Discussion - What does integration really mean?

, and not just our execution? "If a client pays you for your execution, whether that be digital, CRM ...

Media Perspective: Super-precise data capture may be too much information

of the emerging idea of "vendor relationship management"? Try Googling it. It's described as the reciprocal of CRM ...

Guardian News & Media seeks successor to Ping

LONDON - Guardian News & Media has started a search for a successor to outgoing head of CRM Charles...chairman of the Direct Marketing Association, resigned from the role of head of CRM at the Guardian back ...

Aegis acquires Canadian digital agency Mindblossom

, offers CRM, digital, direct marketing and data analytics services to a range of clients. It has reported ...

How newspapers are getting creative

better than anyone. They can help with the channels and tone. We bring it all together from CRM, video ...

Goodfellow joins MEN Media as CRM chief

LONDON - MEN Media, publisher of the Manchester Evening News, has appointed Mark Goodfellow to the new position of customer relationship manager.

Aegis Group acquires Canada's Genesis Media

The business, which is one of Canada s largest independent media agencies, offers CRM, digital, direct marketing and data analytics services to a range of clients. Aegis Group said the acquisition of Genesis Media , which has reported gross assets of around US$16.2m, would aid its expansion in Canada ...

Times Media raids Associated for enterprise head

demonstrates the strategic importance of developing digital CRM and enterprise data for Times Media. ...

VisitScotland kicks off European agency hunt

LONDON - VisitScotland is looking for agencies to handle its pan-European advertising, online, CRM..., it is considering appointing a separate agency for its CRM activity but is also interested in hearing from agencies that can provide the whole range of online, advertising and CRM services. Its creative budget ...

The Work: Private view

HOLIDAYS Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.