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Rocco Forte targets regular visitors with email campaign

-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury

Glenfiddich searches for shop to handle £2m DM brief

The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...

PriceRunner to launch integrated Christmas ad push

and CRM activity..... PriceRunner.co.uk said it had also devised on-site CRM activity featuring prize draws and the chance to win ...

Guardian News & Media seeks successor to Ping

LONDON - Guardian News & Media has started a search for a successor to outgoing head of CRM Charles...chairman of the Direct Marketing Association, resigned from the role of head of CRM at the Guardian back ...

Carat Digital to use Alterian software for campaigns

The agency, which is the digital arm of Carat UK, said it would be using Alterian s marketing technology across email marketing, analytics and CRM delivery work in order to improve efficiency in campaigns and drive sales. Alterian said the software would allow Carat Digital to support marketing ...

Virgin Holidays targets the recently returned in DM push

and personalising the mailing with the member s name. Helen Litvak, general manager of CRM at Virgin Holidays, said ...

Oracle launches EMEA partnership programme

International, Proximity London and Sapient Interactive. Oracle will work with its partners to deliver its CRM ... and more than 15 years of CRM expertise. Penny Philpot, vice-president, Oracle Partner Network ... in the marketing industry for CRM solutions that automate campaign execution and provide effective management tools ...

Claydon Heeley wins £1m account for Dorset Cereals

in developing CRM, creative and ambient work. Xavier Rees, deputy managing director of Claydon Heeley, said ...

Goodfellow joins MEN Media as CRM chief

LONDON - MEN Media, publisher of the Manchester Evening News, has appointed Mark Goodfellow to the new position of customer relationship manager.

Call centre staff retention levels still falling

two years. This, CRM and multimedia will be the top three areas of technology investment between now ...

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