The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
LONDON - VisitScotland is looking for agencies to handle its pan-European advertising, online, CRM..., it is considering appointing a separate agency for its CRM activity but is also interested in hearing from agencies that can provide the whole range of online, advertising and CRM services. Its creative budget ...
The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...
in order to centralise its direct marketing and CRM strategy ahead of ambitious growth plans. The marque ... to handle CRM strategy. The remit will be to assess where each individual market is up to in terms of their CRM activity, with a view to introducing one strategy that will apply pan-regionally but will allow ...
, director -- integrated marketing action group, Lintas India Italy, Silvia Bignardi , CRM unit director ...
Group offer with an end-to-end digital CRM programme. Adrian Waters, head of SME at AA Business ... sophisticated e-CRM programme that will help us track, understand and respond to prospect behaviour from ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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