to remove filtersRocco Forte targets regular visitors with email campaign
13 Dec 2007 | by Alex Donohue
-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury
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Syzygy creates 'own road' drive for Mazda6 launch
19 Dec 2007 | by Nikki Sandison
specific areas of interest. Michael Vasseur, e-business and CRM manager of Mazda Europe, said: "The Syzygy ...
PriceRunner to launch integrated Christmas ad push
30 Nov 2007 | by Alex Donohue
and CRM activity..... PriceRunner.co.uk said it had also devised on-site CRM activity featuring prize draws and the chance to win ...
Guardian News & Media seeks successor to Ping
29 Nov 2007 | by Jacquie Bowser
LONDON - Guardian News & Media has started a search for a successor to outgoing head of CRM Charles...chairman of the Direct Marketing Association, resigned from the role of head of CRM at the Guardian back ...
Carat Digital to use Alterian software for campaigns
29 Nov 2007 | by Alex Donohue
The agency, which is the digital arm of Carat UK, said it would be using Alterian s marketing technology across email marketing, analytics and CRM delivery work in order to improve efficiency in campaigns and drive sales. Alterian said the software would allow Carat Digital to support marketing ...
Aegis acquires Canadian digital agency Mindblossom
22 Nov 2007 | by Jacquie Bowser
, offers CRM, digital, direct marketing and data analytics services to a range of clients. It has reported ...
Virgin Holidays targets the recently returned in DM push
14 Nov 2007 | by Staff
and personalising the mailing with the member s name. Helen Litvak, general manager of CRM at Virgin Holidays, said ...
Oracle launches EMEA partnership programme
08 Nov 2007 | by Daniel Farey-Jones
International, Proximity London and Sapient Interactive. Oracle will work with its partners to deliver its CRM ... and more than 15 years of CRM expertise. Penny Philpot, vice-president, Oracle Partner Network ... in the marketing industry for CRM solutions that automate campaign execution and provide effective management tools ...
Claydon Heeley wins £1m account for Dorset Cereals
08 Nov 2007 | by Alex Donohue
in developing CRM, creative and ambient work. Xavier Rees, deputy managing director of Claydon Heeley, said ...
How to warm up the bi-polar consumer
07 Nov 2007
, relationship promotions were the vogue with an emphasis on CRM, edutainment and infotainment were ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
