to remove filtersIntegration: Roundtable Discussion - What does integration really mean?
07 Dec 2007
, and not just our execution? "If a client pays you for your execution, whether that be digital, CRM ...
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Glenfiddich searches for shop to handle £2m DM brief
07 Dec 2007 | by Kate Nettleton
The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
Glenfiddich searches for shop to handle £2m DM brief
06 Dec 2007 | by Kate Nettleton
The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
Media Perspective: Super-precise data capture may be too much information
30 Nov 2007 | by Russell Davies, russell@russelldavies.com
of the emerging idea of "vendor relationship management"? Try Googling it. It's described as the reciprocal of CRM ...
Inbox Digital nets United Biscuits task
02 Nov 2007
and Go Ahead! Initially, the agency will create an e-CRM campaign for the Go Ahead! range of snacks ...
WWAV Edinburgh to take on Strongbow
26 Oct 2007
The agency secured the business after a pitch against four undisclosed agencies. Strongbow's brand manager, Fiona Seath, handled the process. WWAV will take responsibility for developing a consumer recruitment and CRM programme that will use traditional DM channels, as well as online and mobile activity ...
WWAV Edinburgh to take on Strongbow
25 Oct 2007 | by Staff
The agency secured the business after a pitch against four undisclosed agencies. Strongbow s brand manager, Fiona Seath, handled the process. WWAV will take responsibility for developing a consumer recruitment and CRM programme that will use traditional DM channels, as well as online and mobile activity ...
The World: Is this the end of the line for Detroit's agencies?
28 Sep 2007
," he points out. "Digital, lead tracking and CRM programmes are getting a lot more investment ...
Agencies line up for global Kia DM brief
21 Sep 2007 | by Kate Nettleton
is up to in terms of its CRM activity, with a view to introducing one strategy that will apply pan ...
The Work: Private view
21 Sep 2007
HOLIDAYS Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
