to remove filtersNews brief: Clarification
14 Nov 2007
Scottish Widows worked with Partners Andrews Aldridge only on a project basis for a CRM strategy
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Brand Health Check: Oddbins
21 Nov 2007
its 'classic wine selection' offer. The company has also developed a CRM and e-commerce strategy ...
TUI Travel UK overhauls marketing team
14 Nov 2007 | by Jemima Bokaie
. Jeremy Ellis, previously head of CRM at Thomson, has been made head of innovation and CRM ...
Profile: Determined to differentiate - Andrew Morley, vice-president of marketing EMEA, Motorola
31 Oct 2007 | by Gareth Jones
loyalty card as part of an extensive CRM initiative. 'Marketing directors who focus solely on winning ... to brand marketing manager, Ford Motor Company 1997-2000: Marketing manager, European CRM strategy, Ford ...
Direct: Rocco Forte set for CRM activity
10 Oct 2007
The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...
British Airways: Eye of the storm?
10 Oct 2007
includes overseeing the company's CRM strategy, including its Executive Club loyalty scheme. The 41-year ...
Is BA flying into the eye of the storm?
09 Oct 2007 | by Jemima Bokaie
includes overseeing the company s CRM strategy, including its Executive Club loyalty scheme. The 41-year ...
Rocco Forte set for CRM activity
09 Oct 2007 | by Ed Kemp
The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...
Elizabeth Arden hunts CRM shop
26 Sep 2007
Fragrance, cosmetics and skincare brand Elizabeth Arden is seeking a relationship marketing agency to handle its first UK customer retention campaign.
Defra hunts brand partners for CO2 initiative
26 Sep 2007 | by David Tiltman
The Department for the Environment, Food and Rural Affairs (Defra), which is co-ordinating the work, wants to partner with businesses to extend the reach of the campaign. David Watson, Defra's head of marketing, said he was especially interested in brands with strong CRM credentials. 'We want ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
