Craik Jones lands Unilever DM work
20 Sep 2007 | by Staff
, Hellmann s and Carte D Or business, will now take responsibility for CRM and acquisition activity ...
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The Work: Private view
21 Sep 2007
HOLIDAYS Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin ...
Kia launches global DM review
20 Sep 2007 | by Kate Nettleton
in order to centralise its direct marketing and CRM strategy ahead of ambitious growth plans. The marque ... to handle CRM strategy. The remit will be to assess where each individual market is up to in terms of their CRM activity, with a view to introducing one strategy that will apply pan-regionally but will allow ...
Nokia swoops on mobile ad specialist Enpocket
17 Sep 2007 | by Daniel Farey-Jones
Enpocket has developed its own mobile advertising and CRM platform and works for mobile operators, publishers and advertisers, with its own ad sales team. It is headquartered in Boston with offices in New ... for an ecosystem to develop. In the UK, Enpocket has supplied Daily Mirror publisher Trinity Mirror with CRM ...
Regester quits CACI to set up new business
13 Sep 2007 | by Daniel Farey-Jones
direct marketing business in the database hosting and CRM analytics sectors. She joined CACI in April ... ran her own CRM consultancy, advising clients including Norwich Union and The Economist on data, technology and management issues and helping them to establish CRM programmes. She began her career ...
Affiliate Marketing: Bigger baskets
12 Sep 2007
. 'As these retailers update their CRM systems and begin to engage with the possibilities offered ...
Mailtrack launches multi-channel marketing software
11 Sep 2007 | by Charlie McCathie
to multi-channel, CRM-oriented digital marketing. ProDigital removes the barriers that have prevented ...
Virgin Games appoints Silverpop to develop email CRM
07 Sep 2007 | by Nikki Sandison
LONDON - Virgin Games has appointed email marketing firm Silverpop to develop an email CRM...Silverpop will work with Virgin Games CRM team to tailor email content to customer preferences gathered from profiles and activity on its poker, casino, bingo and bets games. The programme will include time-triggered emails, along with updates on Virgin Games loyalty points scheme - V Points - designed ...
The Work: New Campaigns - UK
07 Sep 2007
Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin Holidays Brief ...
Digital choice: Volkswagen's Bournestuntsimulator.com
29 Aug 2007 | by Jake Dyer, Group strategic planning director, Agency.com
to register interest and CRM opportunities. In rekindling many a boy's dream, VW cleverly gains attention ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
