Rocco Forte targets regular visitors with email campaign
13 Dec 2007 | by Alex Donohue
-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury
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Syzygy creates 'own road' drive for Mazda6 launch
19 Dec 2007 | by Nikki Sandison
specific areas of interest. Michael Vasseur, e-business and CRM manager of Mazda Europe, said: "The Syzygy ...
Glenfiddich searches for shop to handle £2m DM brief
07 Dec 2007 | by Kate Nettleton
The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
Integration: Roundtable Discussion - What does integration really mean?
07 Dec 2007
, and not just our execution? "If a client pays you for your execution, whether that be digital, CRM ...
Glenfiddich searches for shop to handle £2m DM brief
06 Dec 2007 | by Kate Nettleton
The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
News Update: Forum - Are complex CRM systems too much trouble?
04 Dec 2007
As BSkyB takes its CRM supplier to court, we ask about the technology's challenges....MIKE TALBOT - Chief technology officer, Alterian YES - Implementing and managing CRM systems can result in a major headache if certain steps aren't followed. CRM technology should enable the user ... - not technology for technology's sake. Any investment in CRM must integrate with existing technology ...
Cover Story: Motorola's momentum
04 Dec 2007
With the launch of Apple's iPhone, handset manufacturers urgently need to raise their CRM game. It...could also draw on his more traditional direct marketing background. As European director of CRM at Ford ... -led and aspirational credentials", improve retail and develop e-CRM programmes. It's about getting customers in ... is testing pilot CRM programmes and says the agency responsible for its mobile marketing has to have "a DM ...
In this Issue
04 Dec 2007
). Just a few months into his role at Motorola, having previously held CRM positions at Ford and luxury ...
PaddyPower boosts its email marketing
04 Dec 2007 | by Hayley Pinkerfield
to integrate its software with its existing CRM system. He added that the company will use 'dynamic' emails ...
Account Wins
04 Dec 2007
consumer acquisition and CRM programme for the brand. Virgin Media has handed its £12 million digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
