to remove filtersAegis acquires Canadian digital agency Mindblossom
22 Nov 2007 | by Jacquie Bowser
, offers CRM, digital, direct marketing and data analytics services to a range of clients. It has reported ...
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Carat Digital to use Alterian software for campaigns
29 Nov 2007 | by Alex Donohue
The agency, which is the digital arm of Carat UK, said it would be using Alterian s marketing technology across email marketing, analytics and CRM delivery work in order to improve efficiency in campaigns and drive sales. Alterian said the software would allow Carat Digital to support marketing ...
Oracle launches EMEA partnership programme
08 Nov 2007 | by Daniel Farey-Jones
International, Proximity London and Sapient Interactive. Oracle will work with its partners to deliver its CRM ... and more than 15 years of CRM expertise. Penny Philpot, vice-president, Oracle Partner Network ... in the marketing industry for CRM solutions that automate campaign execution and provide effective management tools ...
Aegis Group acquires Canada's Genesis Media
25 Oct 2007 | by Alex Donohue
The business, which is one of Canada s largest independent media agencies, offers CRM, digital, direct marketing and data analytics services to a range of clients. Aegis Group said the acquisition of Genesis Media , which has reported gross assets of around US$16.2m, would aid its expansion in Canada ...
Illuminas expands marketing science team
08 Oct 2007 | by Nikki Sandison
, segmentation, market simulation models, data mining of CRM databases and statistical modelling. He has 20 ... , said: For some time now we have seen an increase in client demand for integrating survey data and CRM ...
Nokia swoops on mobile ad specialist Enpocket
17 Sep 2007 | by Daniel Farey-Jones
Enpocket has developed its own mobile advertising and CRM platform and works for mobile operators, publishers and advertisers, with its own ad sales team. It is headquartered in Boston with offices in New ... for an ecosystem to develop. In the UK, Enpocket has supplied Daily Mirror publisher Trinity Mirror with CRM ...
Regester quits CACI to set up new business
13 Sep 2007 | by Daniel Farey-Jones
direct marketing business in the database hosting and CRM analytics sectors. She joined CACI in April ... ran her own CRM consultancy, advising clients including Norwich Union and The Economist on data, technology and management issues and helping them to establish CRM programmes. She began her career ...
Mailtrack launches multi-channel marketing software
11 Sep 2007 | by Charlie McCathie
to multi-channel, CRM-oriented digital marketing. ProDigital removes the barriers that have prevented ...
Office Depot chooses SAS Customer Intelligence
07 Aug 2007 | by Daniel Farey-Jones
After deciding to deploy a global analytical CRM service it compared vendors. Its previous experience of SAS was using its Marketing Automation software in its European division. It chose the SAS Customer Intelligence suite, which includes SAS Marketing Automation, SAS Marketing Optimisation, SAS ...
Eclipse brings Iveco's Thorneycroft-Smith onboard
10 Jul 2007 | by Maria Esposito
of using customer information from CRM, recalls or crisis management programmes are well recognised by its ... support, CRM, product recall, contact centre services, case management, market research and web ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
