The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
The agency secured the business after a pitch against four undisclosed agencies. Strongbow s brand manager, Fiona Seath, handled the process. WWAV will take responsibility for developing a consumer recruitment and CRM programme that will use traditional DM channels, as well as online and mobile activity ...
Fragrance, cosmetics and skincare brand Elizabeth Arden is seeking a relationship marketing agency to handle its first UK customer retention campaign.
HOLIDAYS Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin ...
, Hellmann s and Carte D Or business, will now take responsibility for CRM and acquisition activity ...
, preferences, lifestyle data and interests. Dunhill said it had been developing a CRM system over the last few ...
take a surprising form. Karl Holweger, chief executive of Pell Bales, the CRM and telemarketing ...
small. Bigger companies often have the advantage of richer data and greater insight - CRM is a priority ... specialist knowledge to know how to interpret the data. CRM, web metrics and media-planning functions now ...
) than improving loyalty among existing ones. These results fly in the face of much of the CRM movement ...
LONDON - Scottish & Newcastle (S&N) has hired Story to handle the first customer relationship management campaign for its Kronenbourg lager.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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