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News brief: Clarification

Scottish Widows worked with Partners Andrews Aldridge only on a project basis for a CRM strategy

AWD Chase de Vere forms CRM partnership with R-cubed

LONDON - Independent financial adviser AWD Chase de Vere has formed a partnership with data analyst specialist R-cubed to improve the analysis and targeting of its client base.

Experian appoints retail client director

on industry best practice in CRM, customer insight and analysis. He has also worked for Dunnhumby as a ...

Aegis Group acquires Canada's Genesis Media

The business, which is one of Canada s largest independent media agencies, offers CRM, digital, direct marketing and data analytics services to a range of clients. Aegis Group said the acquisition of Genesis Media , which has reported gross assets of around US$16.2m, would aid its expansion in Canada ...

Sainsbury's Bank appoints marketing director

of Sainsbury s Bank. Her team comprises national advertising, retail marketing, CRM customer insights ...

The Work: New Campaigns - UK

Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin Holidays Brief ...

Capital One hires TMW for CRM job

Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.

Capital One hires TMW for CRM job

LONDON - Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.

Salesforce and Google team up for internet marketing business

According to Salesforce.com and Google, the venture will combine the CRM technology of Salesforce with the Google AdWords platform to create an integrated sales and marketing business for companies of all sizes that use the internet to drive revenue. Among the features of SalesForce Group ...

Marketing Innovation Group extends digital business

and hopes extending its dealings with the company will improve aspects of its CRM technology. The data ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.