to remove filtersExperian appoints retail client director
30 Oct 2007 | by Emma Bailey
on industry best practice in CRM, customer insight and analysis. He has also worked for Dunnhumby as a ...
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Call centre staff retention levels still falling
02 Nov 2007 | by Alex Donohue
two years. This, CRM and multimedia will be the top three areas of technology investment between now ...
Kia launches global DM review
20 Sep 2007 | by Kate Nettleton
in order to centralise its direct marketing and CRM strategy ahead of ambitious growth plans. The marque ... to handle CRM strategy. The remit will be to assess where each individual market is up to in terms of their CRM activity, with a view to introducing one strategy that will apply pan-regionally but will allow ...
Virgin Games appoints Silverpop to develop email CRM
07 Sep 2007 | by Nikki Sandison
LONDON - Virgin Games has appointed email marketing firm Silverpop to develop an email CRM...Silverpop will work with Virgin Games CRM team to tailor email content to customer preferences gathered from profiles and activity on its poker, casino, bingo and bets games. The programme will include time-triggered emails, along with updates on Virgin Games loyalty points scheme - V Points - designed ...
Dunhill appoints Black Sun for customer base analysis
02 Aug 2007 | by Alex Donohue
, preferences, lifestyle data and interests. Dunhill said it had been developing a CRM system over the last few ...
Direct marketing league tables detect shift to digital
27 Mar 2007 | by Staff
that have overseen the sort of customer information at the centre of CRM campaigns; in the past, many ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
