specific areas of interest. Michael Vasseur, e-business and CRM manager of Mazda Europe, said: "The Syzygy ...
in order to centralise its direct marketing and CRM strategy ahead of ambitious growth plans. The marque ... to handle CRM strategy. The remit will be to assess where each individual market is up to in terms of their CRM activity, with a view to introducing one strategy that will apply pan-regionally but will allow ...
to a design and CRM brief as it prepares to celebrate its centenary.
to boost its CRM activities.
that have overseen the sort of customer information at the centre of CRM campaigns; in the past, many ...
number of awards for customer service. Serge Sergiou, CRM manager at Land Rover, said: Ion Group ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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