to remove filtersDunhill appoints Black Sun for customer base analysis
02 Aug 2007 | by Alex Donohue
, preferences, lifestyle data and interests. Dunhill said it had been developing a CRM system over the last few ...
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The Work: New Campaigns - UK
07 Sep 2007
Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin Holidays Brief ...
Everything you know is wrong
12 Jun 2007 | by David Tiltman
) than improving loyalty among existing ones. These results fly in the face of much of the CRM movement ...
Sears hands $740m media account to Havas agency
24 May 2007 | by Staff
( 100m) CRM and ad account to DraftFCB without a pitch. ...
Greenbee appoints Camelot's Jones as marketing head
22 Mar 2007 | by Alex Donohue
Jones, who oversaw digital marketing and CRM activity at the National Lottery, has also worked for MSN, Orange, AOL and eBay, across interactive TV and mobile platforms. He will now be responsible for managing the direct services business and brand development strategy for John Lewis, reporting directly ...
Levi's to develop loyalty initiative
14 Mar 2007
Levi's is launching a pan-European CRM scheme to build stronger relationships with its target 15
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
