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Glenfiddich searches for shop to handle £2m DM brief

The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...

Glenfiddich searches for shop to handle £2m DM brief

The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...

Brand Health Check: Oddbins

its 'classic wine selection' offer. The company has also developed a CRM and e-commerce strategy ...

Claydon Heeley wins £1m account for Dorset Cereals

in developing CRM, creative and ambient work. Xavier Rees, deputy managing director of Claydon Heeley, said ...

Inbox Digital nets United Biscuits task

and Go Ahead! Initially, the agency will create an e-CRM campaign for the Go Ahead! range of snacks ...

WWAV Edinburgh to take on Strongbow

The agency secured the business after a pitch against four undisclosed agencies. Strongbow's brand manager, Fiona Seath, handled the process. WWAV will take responsibility for developing a consumer recruitment and CRM programme that will use traditional DM channels, as well as online and mobile activity ...

WWAV Edinburgh to take on Strongbow

The agency secured the business after a pitch against four undisclosed agencies. Strongbow s brand manager, Fiona Seath, handled the process. WWAV will take responsibility for developing a consumer recruitment and CRM programme that will use traditional DM channels, as well as online and mobile activity ...

The Work: Private view

HOLIDAYS Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin ...

Craik Jones lands Unilever DM work

, Hellmann s and Carte D Or business, will now take responsibility for CRM and acquisition activity ...

The Work: New Campaigns - UK

Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin Holidays Brief ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.