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Defra hunts brand partners for CO2 initiative

The Department for the Environment, Food and Rural Affairs (Defra), which is co-ordinating the work, wants to partner with businesses to extend the reach of the campaign. David Watson, Defra's head of marketing, said he was especially interested in brands with strong CRM credentials. 'We want ...

The Work: New Campaigns - UK

Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin Holidays Brief ...

Salvation Army gives Kitcatt Nohr direct job

, CRM and database marketing.

How to get ahead in marketing Part II: Size is every thing

take a surprising form. Karl Holweger, chief executive of Pell Bales, the CRM and telemarketing ...

The Work: Private view

Rover global; Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Launch the new Defender ...

The Work: New Campaigns: UK

global; Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Launch the new Defender ...

Christian Aid calls on GB Group in push for donations

of our data so it s vital for us to invest in it. Having recently implemented a CRM system ...

The Work: Private view

Project: Fortune-teller Client: Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Generate ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.