to remove filtersBrand Health Check: Oddbins
21 Nov 2007
its 'classic wine selection' offer. The company has also developed a CRM and e-commerce strategy ...
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PriceRunner to launch integrated Christmas ad push
30 Nov 2007 | by Alex Donohue
and CRM activity..... PriceRunner.co.uk said it had also devised on-site CRM activity featuring prize draws and the chance to win ...
How to warm up the bi-polar consumer
07 Nov 2007
, relationship promotions were the vogue with an emphasis on CRM, edutainment and infotainment were ...
The Work: Private view
21 Sep 2007
HOLIDAYS Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin ...
The Work: New Campaigns - UK
07 Sep 2007
Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin Holidays Brief ...
Direct: White Company awards CRM job
08 Aug 2007
Home-accessories and clothing brand The White Company has appointed more2 to develop its customer acquisition and retention programme.
Office Depot chooses SAS Customer Intelligence
07 Aug 2007 | by Daniel Farey-Jones
After deciding to deploy a global analytical CRM service it compared vendors. Its previous experience of SAS was using its Marketing Automation software in its European division. It chose the SAS Customer Intelligence suite, which includes SAS Marketing Automation, SAS Marketing Optimisation, SAS ...
Dunhill appoints Black Sun for customer base analysis
02 Aug 2007 | by Alex Donohue
, preferences, lifestyle data and interests. Dunhill said it had been developing a CRM system over the last few ...
Everything you know is wrong
12 Jun 2007 | by David Tiltman
) than improving loyalty among existing ones. These results fly in the face of much of the CRM movement ...
Lastminute.com in loyalty drive
06 Jun 2007 | by Staff
The CRM programme, which is being rolled out after a test period, will see lastminute.com introduce an increasing number of targeted communications and website personalisation. The company will also focus on cross-selling its products, which range from hotel and flight bookings to car hire ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
