to remove filtersVirgin Holidays targets the recently returned in DM push
14 Nov 2007 | by Staff
and personalising the mailing with the member s name. Helen Litvak, general manager of CRM at Virgin Holidays, said ...
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Rocco Forte targets regular visitors with email campaign
13 Dec 2007 | by Alex Donohue
-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury
TUI Travel UK overhauls marketing team
14 Nov 2007 | by Jemima Bokaie
. Jeremy Ellis, previously head of CRM at Thomson, has been made head of innovation and CRM ...
VisitScotland kicks off European agency hunt
11 Oct 2007 | by Daniel Farey-Jones
LONDON - VisitScotland is looking for agencies to handle its pan-European advertising, online, CRM..., it is considering appointing a separate agency for its CRM activity but is also interested in hearing from agencies that can provide the whole range of online, advertising and CRM services. Its creative budget ...
Direct: Rocco Forte set for CRM activity
10 Oct 2007
The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...
British Airways: Eye of the storm?
10 Oct 2007
includes overseeing the company's CRM strategy, including its Executive Club loyalty scheme. The 41-year ...
Is BA flying into the eye of the storm?
09 Oct 2007 | by Jemima Bokaie
includes overseeing the company s CRM strategy, including its Executive Club loyalty scheme. The 41-year ...
Rocco Forte set for CRM activity
09 Oct 2007 | by Ed Kemp
The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...
The Work: Private view
21 Sep 2007
HOLIDAYS Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin ...
The Work: New Campaigns - UK
07 Sep 2007
Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin Holidays Brief ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
