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The agency will be tasked with creating a fresh brand identity, using a contemporary graffiti style, which will be rolled out in March on signage, menus and a poster campaign. A CRM programme will also be developed to drive loyalty, while the website will be relaunched with the support of a viral ...
The pharmaceuticals firm has hired direct shop Partners Andrews Aldridge to handle its below-the-line account. The agency will develop a CRM strategy for the Panadol portfolio, which includes the Extra, Actifast Ultra, Soluble and Night Pain variants. The first stage of an ongoing customer communications ...
, director of corporate healthcare, Specsavers; Jennie Lillie, CRM business manager, PricewaterhouseCoopers ...
identified a need to reward and communicate effectively with our customers,' says Ladbrokes' CRM manager, Ian ...
new CRM programme for customer acquisition and retention. Barwood said: The challenge ...
and has headed agency services in Canada, handling CRM for Nissan. If you have an opinion on this or any ...
text messages from Cadbury about our marketing activities". I avidly await news of their CRM plans ...
LONDON - Glenfiddich has hired direct agency Claydon Heeley to its global CRM and promotions...The appointment comes a month after the agency was chosen to handle the single-malt whisky brand s UK CRM and online and off-line ads. The pitch process also saw the media account move to OMD UK (Marketing, 20 December). Glenfiddich originally briefed Claydon Heeley to adapt global activity created ...
. It invented market research, business schools, segmentation, brand equity and CRM - the list is immense ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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