Rocco Forte targets regular visitors with email campaign
13 Dec 2007 | by Alex Donohue
-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury
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Syzygy creates 'own road' drive for Mazda6 launch
19 Dec 2007 | by Nikki Sandison
specific areas of interest. Michael Vasseur, e-business and CRM manager of Mazda Europe, said: "The Syzygy ...
Glenfiddich searches for shop to handle £2m DM brief
07 Dec 2007 | by Kate Nettleton
The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
Integration: Roundtable Discussion - What does integration really mean?
07 Dec 2007
, and not just our execution? "If a client pays you for your execution, whether that be digital, CRM ...
Glenfiddich searches for shop to handle £2m DM brief
06 Dec 2007 | by Kate Nettleton
The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch ... to produce a CRM loyalty campaign aimed at encouraging consumers to try the whisky as well as making sure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
