Elizabeth Arden hunts CRM shop
26 Sep 2007
Fragrance, cosmetics and skincare brand Elizabeth Arden is seeking a relationship marketing agency to handle its first UK customer retention campaign.
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The World: Is this the end of the line for Detroit's agencies?
28 Sep 2007
," he points out. "Digital, lead tracking and CRM programmes are getting a lot more investment ...
Defra hunts brand partners for CO2 initiative
26 Sep 2007 | by David Tiltman
The Department for the Environment, Food and Rural Affairs (Defra), which is co-ordinating the work, wants to partner with businesses to extend the reach of the campaign. David Watson, Defra's head of marketing, said he was especially interested in brands with strong CRM credentials. 'We want ...
Agencies line up for global Kia DM brief
21 Sep 2007 | by Kate Nettleton
is up to in terms of its CRM activity, with a view to introducing one strategy that will apply pan ...
The Work: Private view
21 Sep 2007
HOLIDAYS Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin ...
Craik Jones lands Unilever DM work
20 Sep 2007 | by Staff
, Hellmann s and Carte D Or business, will now take responsibility for CRM and acquisition activity ...
Kia launches global DM review
20 Sep 2007 | by Kate Nettleton
in order to centralise its direct marketing and CRM strategy ahead of ambitious growth plans. The marque ... to handle CRM strategy. The remit will be to assess where each individual market is up to in terms of their CRM activity, with a view to introducing one strategy that will apply pan-regionally but will allow ...
Nokia swoops on mobile ad specialist Enpocket
17 Sep 2007 | by Daniel Farey-Jones
Enpocket has developed its own mobile advertising and CRM platform and works for mobile operators, publishers and advertisers, with its own ad sales team. It is headquartered in Boston with offices in New ... for an ecosystem to develop. In the UK, Enpocket has supplied Daily Mirror publisher Trinity Mirror with CRM ...
Regester quits CACI to set up new business
13 Sep 2007 | by Daniel Farey-Jones
direct marketing business in the database hosting and CRM analytics sectors. She joined CACI in April ... ran her own CRM consultancy, advising clients including Norwich Union and The Economist on data, technology and management issues and helping them to establish CRM programmes. She began her career ...
Affiliate Marketing: Bigger baskets
12 Sep 2007
. 'As these retailers update their CRM systems and begin to engage with the possibilities offered ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
