16 Dec 2008
| by Alex Brownsell
by BMB, includes print, direct mail, e-CRM and PR activity and depicts the range of swimming pools ...
09 Dec 2008
| by Miranda Fitzgerald
Customers will be able to redeem points, accrued on the card through purchases, for items such as signed products, back-stage passes and invitations to special events. The card is being trialled in two regions in the UK to obtain customer feedback and operational information. Matt Button, HMV's head of CRM ...
08 Dec 2008
| by Hadassah Nymark
direct feedback from Twinings. The catalogue will be mailed to the Twinings CRM database and will also ...
05 Dec 2008
| by Mark Hewitt, Douglas Broadley, Imagination
designers working with logistics professionals and CRM consultants
talking to retail and digital specialists ...
05 Dec 2008
| by Bobby Hui, Kate Howe, Nitro
, by capturing data in
the form of a user profile, Wizz was able to create a database for
future CRM activity ...
02 Dec 2008
| by Matt Williams
Boots CRM account. Other wins for the agency this year include Channel 5, East Midlands Trains ...
02 Dec 2008
to its merger with sister agency Proximity London. Boots called a review of the CRM programme in August
28 Nov 2008
| by Anne Cassidy
hired Carla Lane to access partnerships with advertising, CRM and web-build specialists, in order ...
27 Nov 2008
| by Matt Williams
The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...
25 Nov 2008
| by Matt Williams
The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August. Craik Jones was subsequently folded into Proximity a month later. An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated ...