The CRM strategy and creative development for the launch will be handled by direct agency Flourish, which was appointed in July. The first phase of launch activity will include an email and banner campaign. Products will be available to purchase from this week. The collection is positioned ...
The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...
with the incumbent data agency Fuel. Matt Button, the CRM and database manager at Lexus, said: "I have nothing ...
in the football market across Europe. We look forward to seeing the initial results." James Moore, head of CRM ...
The campaign, created by Bristol based marketing agency Flourish, spans mail packs, CRM emails, online activity, scratchcards, merchandising, bill boards, sandwich boards, graffiti and TV ads. The TV work went live last week during coverage of the UEFA Champions League. The betting brand is also ...
The MoD has sent out an initial request for information to UK and European agencies ahead of a pitch. The incumbent, Tequila, will defend the business. The brief covers the Army s below-the-line recruitment campaigns and will see the successful agency produce CRM, data analysis, conversion programmes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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