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until now Groupe Danone has devised its CRM initiatives in-house, with execution being sub ... already carries out advertising duties for many Danone brands across many markets. Initially the CRM ... . Henri Bruxelles, chief marketing officer of Groupe Danone, said: "To leave our CRM team to Young ...
The SmartMarketer software will give Sony the ability to analyse customer data from multiple sources, allowing the electrical goods manufacturer to segment customers and target CRM campaigns at selected groups. Sony can then also analyse the effectiveness of these campaigns. Christian Luecke ...
The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...
The retailer in August called a review of the CRM programme with Proximity London, Partners Aldridge Andrews and LIDA pitching for the business at the end of October. The incumbent, then Craik Jones did not re-pitch for the business and it later emerged the agency would be folded into sister agency ...
Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May ... . Louise Holah, Eurostar's e-commerce, commercial and CRM manager, said: We look forward to working ...
range of other unspecified direct marketing messaging services, and provide associated CRM tools. No agency currently handles the direct marketing and CRM for the iPlayer application, although, in July ...
Broadsystem will create and manage all Marriott direct marketing campaigns and will also be responsible for the design, build and management of a customer relationship management (CRM) platform. Broadsystem will use Alterian technology to build the platform, having established a partnership ...
authorities in the UK, has appointed Black Sun to create a CRM programme to encourage its members to be more...with SLM to create a CRM programme that maximises member value and achieves its business objectives. SLM ...
LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.
LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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