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Twinings launches Christmas direct marketing campaign

08 Dec 2008 | by Hadassah Nymark

direct feedback from Twinings. The catalogue will be mailed to the Twinings CRM database and will also ...

Integration Essays: You have to give to get

05 Dec 2008 | by Mark Hewitt, Douglas Broadley, Imagination

designers working with logistics professionals and CRM consultants talking to retail and digital specialists ...

Integration Essays: Creative about business

05 Dec 2008 | by Bobby Hui, Kate Howe, Nitro

, by capturing data in the form of a user profile, Wizz was able to create a database for future CRM activity ...

Carphone Warehouse awards DM account to Lida and Table 19

02 Dec 2008 | by Matt Williams

Boots CRM account. Other wins for the agency this year include Channel 5, East Midlands Trains ...

Is Naked's new agency model sound?

28 Nov 2008 | by Anne Cassidy

hired Carla Lane to access partnerships with advertising, CRM and web-build specialists, in order ...

Holland & Barrett seeks agency to handle CRM account

27 Nov 2008 | by Matt Williams

The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...

Boots appoints Lida to Advantage Card business

25 Nov 2008 | by Matt Williams

The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August. Craik Jones was subsequently folded into Proximity a month later. An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated ...

Rapp lands pan-European CRM business for Eurostar

20 Nov 2008 | by Matt Williams

Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May ... . Louise Holah, Eurostar's e-commerce, commercial and CRM manager, said: We look forward to working ...

AnalogFolk wins UK Belvedere account

20 Nov 2008 | by Matt Williams

AnalogFolk picked up the account after a pitch against undisclosed agencies, and will initially develop on- and off-line CRM programmes for the spirit brand. The account will cover all of the Belvedere variants, which include Intense, Vodka, Cytrus and Pomarncza. The win is the first retained account ...

Eurostar appoints Rapp to DM account

19 Nov 2008 | by Matt Williams

LONDON - Eurostar, the high-speed train operator, has appointed Rapp to handle its pan-European CRM...Rapp will be briefed to work across three core areas - CRM, loyalty and e-commerce programmes. The appointment comes after Eurostar called a review of the account in May. Good Technology and Gyro were both ... -commerce, commercial and CRM manager at Eurostar, said: "We are delighted to appoint Rapp to this account and look ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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