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TUI unveils new positioning

by BMB, includes print, direct mail, e-CRM and PR activity and depicts the range of swimming pools ...

HMV to roll out reward card

Customers will be able to redeem points, accrued on the card through purchases, for items such as signed products, back-stage passes and invitations to special events. The card is being trialled in two regions in the UK to obtain customer feedback and operational information. Matt Button, HMV's head of CRM ...

Digital & Direct brief: Boots appoints Lida

to its merger with sister agency Proximity London. Boots called a review of the CRM programme in August

Boots hires LIDA to £15m CRM account

The retailer in August called a review of the CRM programme with Proximity London, Partners Aldridge Andrews and LIDA pitching for the business at the end of October. The incumbent, then Craik Jones did not re-pitch for the business and it later emerged the agency would be folded into sister agency ...

Eurostar hires RAPP to direct account

LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

The Marketing Profile: Christian Stein of Peugeot UK

by skill - advertising, CRM and events - Stein has reorganised the team by channel, with three divisions ...

New Jamie Oliver homewares line backed by direct campaign

The CRM strategy and creative development for the launch will be handled by direct agency Flourish, which was appointed in July. The first phase of launch activity will include an email and banner campaign. Products will be available to purchase from this week. The collection is positioned ...

Boots hires OMD UK to £56m media account

directors for loyalty, CRM and customer communications and in-store marketing. Marketing and trading ...

O2 marketing director role temporarily split

. Johnston will oversee prepay, brand, CRM, products and strategy. Both will sit on the O 2 UK board ...

SMA hands direct account to Partners Andrews Aldridge

The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...

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