16 Dec 2008
| by Alex Brownsell
by BMB, includes print, direct mail, e-CRM and PR activity and depicts the range of swimming pools ...
09 Dec 2008
| by Miranda Fitzgerald
Customers will be able to redeem points, accrued on the card through purchases, for items such as signed products, back-stage passes and invitations to special events. The card is being trialled in two regions in the UK to obtain customer feedback and operational information. Matt Button, HMV's head of CRM ...
02 Dec 2008
to its merger with sister agency Proximity London. Boots called a review of the CRM programme in August
25 Nov 2008
| by Joe Thomas
The retailer in August called a review of the CRM programme with Proximity London, Partners Aldridge Andrews and LIDA pitching for the business at the end of October. The incumbent, then Craik Jones did not re-pitch for the business and it later emerged the agency would be folded into sister agency ...
18 Nov 2008
| by Joe Thomas
LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...
18 Nov 2008
| by Alex Brownsell
by skill - advertising, CRM and events - Stein has reorganised the team by channel, with three divisions ...
04 Nov 2008
| by Joe Thomas
The CRM strategy and creative development for the launch will be handled by direct agency Flourish, which was appointed in July. The first phase of launch activity will include an email and banner campaign. Products will be available to purchase from this week. The collection is positioned ...
21 Oct 2008
| by Alison Donnelly
directors for loyalty, CRM and customer communications and in-store marketing. Marketing and trading ...
06 Oct 2008
| by Fiona Ramsay
. Johnston will oversee prepay, brand, CRM, products and strategy. Both will sit on the O 2 UK board ...
01 Oct 2008
| by Joe Thomas
The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...