Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
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Eurostar direct pitch narrowed down to three
01 Oct 2008 | by Nikki Sandison
Europe, as well as CRM programmes in the UK. On Tuesday, Marketing magazine revealed that Greg ...
Opinion: Tight budgets must equal tighter brand/client relationships
01 Oct 2008 | by Angus Crowther
agencies for a solution but rather established CRM agencies with a combined digital, direct and data ... that are experienced in CRM and, importantly, have control of the variables involved in this. Key to effective ...
Seat UK launches Club site
30 Sep 2008 | by Daniel Farey-Jones
LONDON - Seat UK has launched a CRM and brand experience programme based around a website built
Opinion: Your data needs YOU
30 Sep 2008 | by Frances Wallinger
Ask any marketer versed in the use of data and they'll all tell you the same thing -- bad data is bad news for marketing campaigns. Poor quality data wastes campaign investment, has the potential to damage the brand, annoys consumers and can have unfathomed implications in ongoing CRM strategies ...
The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...
Rocket Science snapped up by US company ClickSquared
26 Sep 2008 | by Nikki Sandison
's expertise and technology set provides a platform to take our CRM offering on to the next level, enabling us ...
Blueberry Wave hires Experian's Fovargue
24 Sep 2008 | by Nikki Sandison
. Prior to his time at Experian, Fovargue was principal consultant at Teradata, a technology and CRM business, where he consulted on CRM best practice in retail. Fovargue began his career in retail data and CRM working at Dunnhumby as a senior marketing analyst for Tesco, before moving to Sainsbury's to run ...
Figleaves.com goes for more upmarket look
24 Sep 2008 | by Nikki Sandison
responsibilities include website creative, updates and enhancement, CRM and market communications. Figleaves ... 's specialisms into play, from brand to digital, CRM and advertising." Start Creative was founded in 1996 ...
Proximity appoints global digital leader
24 Sep 2008 | by Daniel Farey-Jones
Normal 0 Ghaem-Maghami will be responsible for strengthening the network's digital capabilities and supporting agencies in the delivery of world-class interactive and e-CRM services. Andrew Robertson, chairman of Proximity Worldwide, said: "Reze has been a key contributor to the Proximity success ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
