19 Dec 2008
| by Noelle McElhatton
of data and CRM to exploit its B2B subscription and events data assets and lead its database team....boosted to include CRM expertise. The successful candidate, will report to Susanna Kempe, the chief ...
. "We're taking the opportunity to bring in a CRM specialist who knows about database marketing, sales automation and most importantly, web 2.0." The new head of CRM will also manage data acquisition, list ...
18 Dec 2008
| by Sarah Johnson
LONDON - WPP has taken over the customer relationship management (CRM) division of Groupe Danone....Groupe Danone is know for its dairy products and mineral waters. The company's CRM team will join WPP's operating network Y R Brands in Paris. The group has also acquired certain assets of Groupe Danone. Groupe Danone has appointed Y R Brands France as its CRM partner. Initially the CRM appointment ...
17 Dec 2008
| by Noelle McElhatton
at 14.8 per cent, followed by Deutsche Post with 12.9 per cent. The Times, 16 December 2008 CRM ...
within the British Council over the slow pace of a project to develop a global CRM system. The project ...
of operating across 110 countries. The British Council is already running CRM pilots in China and Europe ...
16 Dec 2008
| by Alex Brownsell
by BMB, includes print, direct mail, e-CRM and PR activity and depicts the range of swimming pools ...
15 Dec 2008
| by Nikki Sandison
until now Groupe Danone has devised its CRM initiatives in-house, with execution being sub ...
already carries out advertising duties for many Danone brands across many markets. Initially the CRM ...
. Henri Bruxelles, chief marketing officer of Groupe Danone, said: "To leave our CRM team to Young ...
10 Dec 2008
| by Noelle McElhatton
KXEN. CRM website www.crmdirectory.com reported the news from KXEN's two-day international user conference. E.ON's head of CRM, Mark Perrett, told the conference that in theory, uplifts of around 30 per ...
in 2007, beating expectations in the process. digitalresponsemedia.com, 2 December 2008 CRM ...
09 Dec 2008
| by Miranda Fitzgerald
Customers will be able to redeem points, accrued on the card through purchases, for items such as signed products, back-stage passes and invitations to special events. The card is being trialled in two regions in the UK to obtain customer feedback and operational information. Matt Button, HMV's head of CRM ...
08 Dec 2008
| by Hadassah Nymark
direct feedback from Twinings. The catalogue will be mailed to the Twinings CRM database and will also ...
05 Dec 2008
| by Mark Hewitt, Douglas Broadley, Imagination
designers working with logistics professionals and CRM consultants
talking to retail and digital specialists ...
05 Dec 2008
| by Bobby Hui, Kate Howe, Nitro
, by capturing data in
the form of a user profile, Wizz was able to create a database for
future CRM activity ...