to remove filtersUnopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
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Opinion: Recession marketing - time to prove our real mettle
04 Nov 2008 | by Alan Thorpe
partially explain why CRM as a concept went out of fashion. That has all changed now. For many ... the basic tools with which to construct a "sticky CRM" strategy. Put bluntly, if you lack this knowledge ... these to develop a suitable CRM strategy. That may seem more strait-laced than sexy, but it could make ...
The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...
The Work: Private view
05 Sep 2008
: Outdoor 3. THE SUN Project: Dream Team Client: Simon Cobby, head of CRM, News Group Newspapers Brief ...
The Work: New campaigns - UK
22 Aug 2008
CREDITS Project: Intrepid traveller Client: Ginny Macklen, head of CRM, Virgin Holidays Brief: Entice ... team Client: Simon Cobby, head of CRM, News Group Newspapers Brief: Encourage sign-up to the 2008 ...
Flexicover hands e-CRM and website work to Crayon
25 Jun 2008 | by Kate Langtry
LONDON - Direct travel insurance brand Flexicover has appointed Crayon to set up an email marketing programme and redesign its portfolio of UK websites.
Hotline: Partners Andrews Aldridge secures marketing business
28 Mar 2008
, following a competitive pitch through COI. The agency has been briefed to produce a CRM programme to help
The Work: New campaigns - UK
08 Feb 2008
beauty to ugly places Client: Matthew Button, CRM and database marketing manager, Lexus Brief: Generate ...
The Work: New campaigns - UK
25 Jan 2008
Whitehead Exposure: Press THE LOWDOWN Delaney Lund Knox Warren Mo Dada, CRM co-ordinator, Nissan ...
Building society job goes to TDA
15 Jan 2008 | by Ed Kemp
marketing. The work will include CRM activity as well as the launch of a member benefits scheme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
